Thai Hoa builds collective brand of Tay Hieu honey

(Baonghean.vn) - Thai Hoa Town People's Committee in coordination with Nghe An Province Department of Science and Technology and Tay Hieu Honey Cooperative (Thai Hoa Town) has just organized a workshop to select the Tay Hieu honey brand identity.

Overview of Tay Hieu honey production workshop. Photo: Huy Quang

Currently, in Tay Hieu commune, there are nearly 1,000 honey bee colonies, of which members of Tay Hieu Honey Cooperative own about 500 colonies, mainly concentrated in Phu Tan hamlet, Tay Hieu commune.

According to consumer reviews over the years, honey here has superior quality compared to similar products elsewhere.

Currently, Tay Hieu Cooperative (Thai Hoa Town) has about 500 bee colonies. Photo: Quang Huy

To build, manage and develop the brand, the workshop reached a consensus on choosing the logo, packaging, etc. The conditions for using the certification mark must ensure the criteria on product type, sensory quality, physical and chemical quality, origin, farming or processing techniques.

Accordingly, Tay Hieu Honey Cooperative is the owner of the trademark, the subjects bearing the trademark are the members of the cooperative./.

Quang Huy

(Thai Hoa Radio)