Thai Hoa builds collective brand of Tay Hieu honey
(Baonghean.vn) - The People's Committee of Thai Hoa town in coordination with the Department of Science and Technology of Nghe An province and Tay Hieu Honey Cooperative (Thai Hoa town) has just organized a workshop to select the Tay Hieu honey brand identity.
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| Overview of Tay Hieu honey production workshop. Photo: Huy Quang |
Currently, in Tay Hieu commune, there are nearly 1,000 honey bee colonies, of which members of Tay Hieu Honey Cooperative own about 500 colonies, mainly concentrated in Phu Tan hamlet, Tay Hieu commune.
According to consumer reviews over the years, honey here has superior quality compared to similar products elsewhere.
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| Currently, Tay Hieu Cooperative (Thai Hoa Town) has about 500 bee colonies. Photo: Quang Huy |
To build, manage and develop the brand, the workshop reached a consensus on choosing the logo, packaging, etc. The conditions for using the certification mark must ensure the criteria on product type, sensory quality, physical and chemical quality, origin, farming or processing techniques.
Accordingly, Tay Hieu Honey Cooperative is the trademark owner, the trademark holders are the cooperative members./.
