Nghe An organizes livestream to promote and consume Vinh oranges and Nghe specialties

Afternoon of December 19,Nghe An Investment, Trade and Tourism Promotion Centerorganized the program "Livestream to promote and connect the consumption of Vinh oranges and Nghe An specialties". This is the second livestream program organized with many diverse and quality products.

Delegates attending the livestream program. Photo: Quang An

The purpose of the program is to connect product consumption through livestream (promotion, direct and online sales) on multimedia communication channels to widely promote the image, quality, and value of Vinh orange brand and Nghe An specialties to domestic and foreign consumers, thereby enhancing the image, role, and production capacity of Nghe An province's products.

Through livestream activities to increase interaction between consumers and production, supply and trading units, contributing to promoting the consumption of agricultural products in general, Vinh oranges and Nghe An specialties in particular.

Orange producers introduce their products. Photo: Quang An

This livestream program has the participation of Vinh orange production units in the province including: Phu Quy Farm Agricultural Products Joint Stock Company; Dinh Son Agricultural Service Cooperative, 1/5 Fruit Tree Agricultural Cooperative, Thanh Duc Agricultural and General Service Cooperative, Nam Son Orange Farm.

In addition, there are 9 specialties of Nghe An including: Herbal tea, Vinh Hoa herbal rice, tapioca starch, Come on shampoo, lemon products, spirulina, Uncle Ho's lotus (many lotus products); An An Agri organic food; Duc Tuan ham.

Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center emphasized the importance of livestream sales method in the current epidemic conditions. Photo: Quang An

Vinh orange productsand Nghe An specialties have been assessed for quality, diverse in design, ensuring freshness, and have been favored by the market for many years. At the program, each unit presented their products, customers who want to buy the products can contact the unit directly or through comments on live livestream channels.

Mr. Nguyen Van Nam - Deputy Director of Nghe An Investment, Trade and Tourism Promotion Center said: Covid-19 epidemic has strongly impacted the market for agricultural products and specialties of Nghe An. Therefore, the livestream program is a practical activity to help production units in Nghe An get used to a new way of selling - online sales. And from here, many consumers also adapt to a new way of accessing safe and quality goods.

Manufacturing units take turns introducing their products. Photo: Quang An

Using livestream also helps change the awareness and thinking of manufacturers and suppliers from small-scale, spontaneous scope to digital-based business thinking to diversify sales methods in accordance with the epidemic situation and the context of Vietnam moving towards a digital economy. From there, it contributes to gradually bringing Nghe An province's agriculture towards digital agriculture, creating a large market, opening up new opportunities for producers and traders of Vinh oranges in particular and agricultural products in general.

Previously, on November 28, Nghe An province successfully organized a livestream program to directly introduce and promote Vinh orange products in Dong Thanh commune, Yen Thanh district with more than 40,000 consumer interactions on social media channels.